What you need
Prepare your company website, the customer segment you want to reach, and any exclusions. An ideal customer profile (ICP) describes which companies are a good fit; it is more useful when it includes buying signals and disqualifiers. Use public sources for a first pass. If you choose a workflow that uses LinkedIn or a paid data provider, connect the browser or the required credentials first.1
Write the brief
Select New Chat, or open a relevant template from View all on the home screen. Replace template variables before deploying.Describe the audience, the evidence you want, and the maximum size of the first batch. The example below is a starting point.
2
Review the target definition
Ask the colony to summarize its inclusion and exclusion criteria before sourcing. Correct misunderstandings in the same chat so later research uses the revised brief.
3
Inspect the first batch
Ask for a saved table. Open Data and check a sample against the source links. Look for duplicate companies, weak evidence, and prospects that match a keyword but not your customer profile.
4
Refine before expanding
Explain why specific rows are good or bad matches. Ask the colony to revise the scoring and replace rejected entries before expanding the list.