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The Foundry builds a company’s go-to-market foundation. You give it a website address; it researches the business and forges the assets a GTM motion needs — a business profile, market intel, a buyer list, brand assets, and a CRM pipeline shaped for the work. Use it when you’re starting from scratch — a new company, a new product line, or a client you’ve just taken on.

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Running the Foundry

1

Enter a website

Provide a website address, like example.com. This is the only input — everything else is derived from it.
2

Wait for the run

A run takes a couple of minutes. Results appear card by card as they’re produced, rather than all at once at the end.
3

Review each artifact

Every card is a real result or an explicit empty state. Where the Foundry found nothing, it says so.
Empty cards are deliberate. Earlier versions filled these with plausible sample data — invented buyers, an intro email to a person who didn’t exist — and on a card whose whole promise is “here is what we found for you”, a convincing fake is worse than nothing, because you can’t tell it from a result.

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What it produces

  • Business profile — what the company does, who it sells to, how it positions.
  • GTM intel — market and buyer research to aim the motion.
  • Matched buyers — accounts this run identified, ready to load into the first open stage of your pipeline.
  • Brand and creative assets — including generated collateral like business cards.
  • CRM structure — the stages and columns this motion needs, which the Foundry can add to your CRM for you.

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Launching from the Foundry

Assets don’t act on their own. Loading buyers into your pipeline and starting a campaign are explicit steps — a campaign asks Launch this campaign? before anything is sent.